"Regardless the team, I am in talks with high school football programs in the southeast, little league baseball teams etc,†Higdon continued. “Doesn’t matter if its 13 year olds, 18 year olds or 25 year olds, and regardless of the team they all must have a certain level of commitment. The ‘LetsRide Initiative,’ which means commitment to yourself, to your teammates and your coaching staff is something I came up with. It just kind of evolved into what it is today.â€
… Before Strong arrived in Austin prior to the 2014 season, #Letsride was not a part of the UT lexicon. According to the coach’s Twitter timeline, Strong first used the phrase on Feb. 22, 2014, after getting a commitment from Huntsville offensive lineman Buck Major."