What? Wait! They're putting our brand on their calves? That's cattle rusl'n padna. Hook'em 'n hang'em.when I lived in LV I saw all kinds of longhorn logos on cars, and saw a guy at Costco with a burnt orange shirt with a white Longhorn logo so I flashed him my Hook em Horns and said hook em to him, he says " WTH are you talking about" , I told him you shirt its a Texas Longhorn shirt, come to find out one of the new high schools in the area decided to call themselves the Longhorns and use the logo, and here I thought the LV chapter of the Texas Exes was growing rapidly
Actually I like the idea of our brand spreading in the high schools. They grow up being a Longhorn fan.