It's "pay for play", but people want you to believe a HS kid's name, image, and likeness is marketable. Too funny, but I guess we deserve this after accommodating, coddling, and spoiling "student athletes" for decades. NIL is gonna be a helluva lot more expensive than under-the-table payments.
Oh - and just what we need - more incompetent government intervention and selective enforcement by these bureaucracies. Whee!